French high-end luxury fashion retailer Dior is seeking to burst into the Egyptian market during the fourth quarter of 2024, according to Egyptian Minister of Trade and Industry, Ahmed Samir.
During his meeting with the President of Christian Dior Couture in Europe, the Middle East and Africa, Jérôme Baudy, Mr Samir explained that the French company would enter Egypt by opening several retail outlets to sell the products of its brand.
The ministry is committed to providing all necessary support to Dior and eliminating any obstacle that could hamper its investments in the Egyptian market.
He also called on the company to invest in Egypt by manufacturing some of its products in Egypt to create added value and exchange expertise, while benefiting from the current relative advantages in the local market.
In April, Dior unveiled two new boutiques in Doha.
According to Statista, revenues for the luxury fashion segment in Egypt amounted to €170.60 million this year. The market is expected to grow annually by a compound annual growth rate of 3.62 per cent till 2027.
