Middle East’s value apparel and homeware brand REDTAG has scooped the prestigious Most Admired Retailer award for excellence in the children’s wear category for the second year in a row.
The accolade was presented during The Images RetailME Awards, held alongside the 11th edition of the Middle East Retail Forum this month at the Jumeirah Beach Hotel. The ceremony celebrated trailblazers, trendsetters and value creators across 22 categories.
The news comes amid the label’s rapid store expansion.
COO of REDTAG, David Pidgeon, said: “The accolade for excellence in children’s wear is a validation of REDTAG’s unwavering commitment to cater to the needs of the entire family, from infants to seniors.
“We are committed every day to bringing to our customers a fashionable range with excellent quality and at an affordable price. Winning the award, which has a unique stature in the industry, consecutively, is a timely morale booster as we increase the momentum for 2023. REDTAG is only getting started.”
Last year, REDTAG won the ‘Most Admired Brand Campaign of the Year award for its ‘Wear a Smile’ initiative.
“Images RetailME and the Middle East Retail Forum have REDTAG’s gratitude for their continued contribution to the growth of the industry as a whole. Retail has strong social and macroeconomic implications. The presence of professional associations translates to a collective roadmap for the industry — a benchmark for greater contribution to regional economies and uncompromising dedication to consumer interests. REDTAG is, has been, and will always be committed to that path,” said Mr Pidgeon.
Recently, the fashion brand launched hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’ and ‘Free Home Delivery.
A BMA International company, REDTAG was established in 2006. After opening its first store in Abu Dhabi, the company has swiftly expanded to more than 190 outlets across the GCC region, operating stores in Saudi Arabia, the UAE, Qatar, Kuwait, Oman and Bahrain.
