Middle East’s value fashion and homeware brand REDTAG has launched its flagship concept stores at Al Jamea Plaza and Heraa Street.
The new launches align with REDTAG’s intense expansion across the region, which primarily focuses on Saudi Arabia— one of the most lucrative markets in the world due to the very high purchasing power of its citizens.
REDTAG’s chief retail officer, Shehbaz Shaikh, said: “Jeddah is an economic gateway into the Kingdom. Over the years, it has witnessed steady growth across all socioeconomic axes.
“So, our continued expansion plan has assumed a strong Jeddah focus, as evident from the concurrent launch of two flagship outlets in the city. We chose Al Jamea Plaza and Heraa Street for their significance in the city’s social scene.”
The full-concept fashion and homeware store on Heraa Street occupies covers an area of 2,000 square metres, while the fashion-only concept store at Al Jamea Plaza spans close to 1,000 square metres.
In line with its long-standing tradition REDTAG has a limited-period introductory gift-voucher-with-purchase offer in both outlets. A purchase of a minimum of SAR250 will entitle shoppers to a SAR50 gift voucher redeemable across all outlets in Saudi Arabia.
“Our new store launches are largely based on customer feedback. So, the inaugural offer is a way of welcoming the shoppers into the new stores – something that has become a tradition at REDTAG. I welcome shoppers to come and experience the newness, check out the winter collection and witness the value we stand for,” said Mr Shaikh.
In July, the brand teamed up with Unicommerce—integrated software-as-a-service platform—to ramp up its e-commerce operations by streamlining its supply chain and reducing delivery times.
Established in 2006, REDTAG currently has more than 225 fashion and lifestyle stores across the Middle East and Asia, designing its apparel and accessories for adults and children in New York City.
