Outletcity Metzingen, Europe’s largest luxury retail outlet mall, has appointed AVIAREPS Middle East as its destination marketing & public relations representative in the Middle East.
The representation, which comes into immediate effect, will see AVIAREPS promote Outletcity Metzingen to consumers and outbound travel industry professionals located in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman via targeted marketing and public relations activities.
International partnership manager at Outletcity Metzingen, Angela Rieger, said: “We are very pleased to work with AVIAREPS Middle East and to finally have a permanent physical presence in the GCC market. We see a huge opportunity and potential to further grow this region and see AVIAREPS as our trusted partner to achieve those goals.
“With over 150 premium and luxury brands, an endless selection of styles and reduced prices by up to 70 per cent throughout the year, Outletcity Metzingen is destined to become a must-visit destination for all shopping and fashion enthusiasts as well as general travellers from the Gulf Countries who are planning a visit to Europe.”
For a premium and contemporary shopping experience, Outletcity Metzingen has introduced an integrated information centre, available in many international languages including Arabic.
Vice president for the Middle East and global public affairs at AVIAREPS, Glenn Johnston, said: “We are privileged to work with Outletcity Metzingen and assist in building its profile, awareness and demand within the Gulf region as a retail destination of quality experiences combined with exceptional value.
“By working closely with our regional travel agencies and industry partners, as well as utilizing our strong media and social media content creator networks, we look forward to firmly establishing Outletcity Metzingen in the forefront of the Middle East’s minds as Europe’s undisputed capital for outlet shopping.”
Around 4.2 million customers from 185 nations visit Metzingen every year. In 2020, the Outlet Metzingen was extended by another area, resulting in the total shopping zone covering around 40,000 square metres.
