Panasonic Electric Works Middle East and Africa (PEWMEA), a division of the electronics brand Panasonic Marketing Middle East and Africa FZE (PMMAF), is pleased to announce that it is extending its partnership with local distributor Easa Husain Al-Yousifi and Sons Company (EHY).
This development will see the Japanese manufacturer expanding its Indoor Air Quality (IAQ) business in the country with new product launches designed to make Kuwaiti homes, public premises, and businesses a healthy and convenient ecosystem.
Formalised during a Business Partner Appreciation gathering hosted by Panasonic in Kuwait City, the extended alliance builds upon a strong and long-term strategic relationship between the two companies spanning more than 60 years.
Panasonic also honoured EHY during the event for being the brand’s top distributor of ventilator fans across the Middle East and Africa (MEA) region for 2021.
Mr. Eiji Ito, managing director at PEWMEA, said: “Kuwait has always been a key market for Panasonic and we are happy to have successfully established a strong brand presence in the country, thanks to our very reliable partner Easa Husain Al-Yousifi & Sons Co. For over six decades, Panasonic and EHY have worked hard on a shared goal of delivering industry-leading products to be able to respond to greater and changing demands from customers,” reports Zawya.
Ito adds that the partnership extension with EHY marks Panasonic’s continuing commitment to the Kuwaiti market, building on their wide range of consumer electronics portfolio with PEWMEA’s latest living solutions.
“I also believe this broader investment in the local IAQ market is a vital step in furthering our mission to bring a sense of balance and wellbeing to everyone’s lives by providing innovations that make life simpler, safer, healthier, and more enjoyable, thus helping our customers live their best,” Ito told Zawya.
“Easa Husain Al-Yousifi & Sons Co. enjoys an esteemed reputation in Kuwait as one of the country’s leading commercial and retail establishments, and we are able to complement this through a wide range of product offerings, all industry-leading in terms of technology and innovation. Aligning with EHY allows Panasonic not only to respond to our customers’ needs, but also to support Kuwait’s strong commitment to embrace innovation in order to build a diversified economy and a sustainable future.”
Mr. Wael Deeb, general manager at EHY, echoed similar sentiments and expressed confidence in continuing their partnership with Panasonic. Deeb said: “We see a great opportunity to strengthen our position as one of the country’s leading commercial establishments with this extended association with Panasonic,” reports Zawya.
“Panasonic’s rich history of technological innovation is invaluable. Their expertise and the wide range of cutting-edge products and solutions they offer will undoubtedly help us, not only in our growth ambitions, but more importantly in our continuing mission to improve our customers’ quality of life.”
The Business Partner Appreciation gathering, which had other Panasonic partners and dealers in attendance, also featured a seminar, where key Panasonic representatives briefed attendees on PEWMEA’s latest indoor air quality solutions available in Kuwait.
Presentations highlighted key product features, including upgraded functionality and optimal reliability, that deliver value to the customers.
In addition to IAQ solutions, PEWMEA also offers a wide array of products such as wiring devices, LED lights, solar systems, and water pumps.
