Chinese manufacturer of consumer electronics, Xiaomi, has revealed plans to roll out a range of innovative smartphones across Saudi Arabia, including the Xiaomi 12T Pro and Xiaomi 12T.
The move aims to target the kingdom’s increasingly digitally-savvy population with smart devices, equipped with artificial intelligence algorithms.
In addition, Xiaomi will introduce the TV Max 86, the smart health monitor bracelet Xiaomi Smart Band 7 Pro, and the all-in-one smart tablet Redmi Pad.
Last June, Xiaomi inaugurated its first official brick-and-mortar store in Saudi Arabia, in Riyadh.
Its first GCC store opened in Dubai in 2017.
Saudi Arabia accounted for 51.6 per cent of all smartphones shipped across the GCC in Q2 this year, according to the Worldwide Quarterly Mobile Phone Tracker report by global market intelligence firm IDC, while Xiaomi accounted for 15.2 per cent of the GCC smartphone market for the same period.
In August, the monthly share of Xiaomi in the Saudi Arabian mobile market climbed close to 4.4 per cent, according to Statista.
Xiaomi’s Saudi state manager Wang Xingang said: “With the development of China’s scientific and technological strength, the smart electronic products, including smartphones, are deeply loved by consumers in the Middle East.”
The proportion of respondents in Saudi Arabia who said they had used their smartphone at least once a week for shopping over the previous year increased to 45 per cent, according to PwC’s latest Global Consumer Insights Survey.
The GCC smartphone market was expected to grow by 6.6 per cent in Q3.