The Walt Disney Company and Alshaya Group have launched the first standalone Disney Store in the Middle East at The Avenues, the largest shopping mall in Kuwait.
The store opening is scheduled for next month.
CEO of Alshaya Group, John Hadden, said: “We are incredibly proud to be bringing the region’s first standalone Disney Store to Kuwait, our home market.
“It’s an honour to be a part of the Disney story in the region, and we know that our customers and their families will be as excited as we are ahead of the magical opening in November.”
The store will stock product lines exclusive to the Middle East, alongside various traditional Disney movie merchandise.
Sonal Patel, director of TPC Mena & Shop-in-Shop, Samena, said: “We’re beyond excited to announce our very first standalone Disney Store in the Middle East. Many of our guests have a special connection with The Disney Store – whether they visited one on holiday, or had one in their hometown.
“The stores bring back special memories for many, and we are so pleased to be working with The Alshaya Group to share that connection with fans in Kuwait and across the Middle East. We cannot wait to open our doors to the first-ever Disney Store in the region!”
The opening comes as part of a two-year-old marketing plan, which gave Alshaya Group exclusive rights to operate stores in the Middle East. Today, the group has more than 30 shop-in-shop locations across Kuwait, the UAE, Saudi Arabia and Qatar through its exclusive deal with Disney.
Kuwait-based Alshaya Group, founded in 1980, franchises more than 90 international retail brands such as H&M, Mothercare, Victoria’s Secret and Debenhams.
