Majid Al Futtaim expands SHARE to Saudi Arabia


Majid Al Futtaim, developer and operator of shopping centres in the region, has expanded its loyalty programme, SHARE, to Saudi Arabia.

Shoppers can earn and redeem points at the kingdom’s VOX Cinema, Magic Planet and Yalla! Bowling outlets, both in person and via websites and mobile applications.

Members of the loyalty programme can also avail special discounts, personalised offers and access to exclusive events.

Ten share points are equivalent to SAR1.

“SHARE is the first-of-its-kind entertainment rewards programme in the Kingdom and offers an effortless and instant way to earn and redeem points across a portfolio of brands as well as member-exclusive benefits,” said Mohamed Al Hashemi, head of Majid Al Futtaim’s leisure, entertainment, cinemas and lifestyle operations in Saudi Arabia.

“Over the coming months, we will be expanding the offering beyond entertainment into additional experiences and categories as well as adding further features so that guests have even more opportunities to enjoy instant rewards as part of our continuous improvement strategy.”

The introduction of SHARE to Saudi Arabia comes after Majid Al Futtaim’s Customer Experience Department conducted a survey of 656 shoppers in the kingdom.

Nine out of 10 respondents indicated that they would like to become a member of a rewards programme.

“Our guests are at the centre of everything we do and the launch of SHARE in Saudi Arabia is fuelled by our obsession with customer experience at Majid Al Futtaim,” Mr Al Hashemi added.

The soft launch of SHARE last month saw the enrolment of 25,000 members, with 9,000 transactions processed in a one-week period.

The SHARE programme, first launched in 2019 in the UAE, is valid across more than 3,500 retail and entertainment concepts in the UAE and Saudi Arabia.

Majid Al Futtaim operates 29 shopping malls across 17 international markets, employing over 43,000 people.

The developer is also the sole franchisee of Carrefour, operating more than 400 outlets in the region.