Eyewear retailer Lenskart teams up with Noon

Indian-based eyewear retailer Lenskart has partnered with Noon to deliver its products across the Middle East.

This is Lenskart’s first alliance with an e-commerce platform in the region.

The partnership comes as part of the retailer’s aggressive expansion plans in the region.

Shoppers can find the retailer’s own brands, John Jacobs and Vincent Chase, on Noon and instore.

Also available are Lenskart’s BLU contact lenses, which block blue light from electronic devices.

The lenses were made amid the pandemic with customers working from home top of mind.

“Having a presence on a platform as strong as Noon will allow us to forge into the regional eyewear business and will be a great showcase our technology-backed products,” said Madhur Acharya, VP of Lenskart’s e-commerce division.

“Noon will become the first regional e-commerce platform that Lenskart will be available on, emphasising the brand’s confidence and our commitment to the Middle East market.”

The UAE’s e-commerce market is estimated to be worth more than $8 billion by 2025, marking a 60 per cent growth from last year, according to surveys conducted by e-commerce hub EZDubai and market research firm Euromonitor International.

In addition, 75 per cent of consumers in the country reported online shopping activity in 2021.

“We are very excited to be partnering with one of the biggest e-commerce platforms in the Middle East,” said Sudhir Syal, chief business officer at Lenskart.

“Noon has established itself as a major player in the market and for Lenskart, this is a step towards establishing us as a true omnichannel brand accessible to consumers across multiple touchpoints.”

“The eyewear category both online and on Noon is expanding rapidly. We aim to be an important part of that growth.”

Lenskart first entered the Middle East last year with a store in Dubai Festival City Mall.

To date, the eyewear retailer has opened stores in Dubai’s BurJuman Mall and Ibn Battuta Mall, Abu Dhabi’s Dalma Mall and Al Ain’s Bawadi Mall.

In a series investment round last year, Abu Dhabi’s Falcon Edge Capital, Singapore’s Temasek Holding and Texas Pacific Group raised $220 million for Lenskart, bringing the retailer’s value to $5 billion.

Lenskart aims to open 20 stores across the UAE by March next year and operate 200 in the region in the next two years.