Qatar’s Place Vendôme to introduce 20 brands from Apparel Group

MallsNews

Place Vendôme, Qatar’s newest mall developed by United Developers, will introduce 20 brands from the Apparel Group.  

Located in Lusail City, the shopping centre will see the largest LC Waikiki store in the Middle East, spanning 28,000 square feet.  

Sustainable cosmetics brand Rituals will also open its flagship store at Place Vendôme.  

Other brands include Charles & Keith, Beverly Hills Polo Club, Birkenstock, Molten Chocolate & Café, Skechers, R&B, R&B Kids, BBZ, Hema, Crocs, Dune London, Levi’s, Aldo Accessories, Athlete’s Co and Calvin Klein Underwear.  

“Continuing Apparel Group’s commitment to providing an elevated shopping experience to our loyal customers, we are proud to be partnering up with Place Vendôme and further expanding our strong retail footpring in the Qatar market,” said Sima Ganwani Ved, founder and chairwoman of Apparel Group. 

“Our brands’ expansion with Place Vendôme is in line with our strategy of being responsive to consumer demand. Qatar continued to be a strategic market for us and we are proud to be part of the country’s growth.”  

The mall, which opened on April 15, spans 1.15 million square metres and is inspired by iconic high-street shopping destination Rue de la Paix in Paris, France.  

Place Vendôme houses more than 580 retail outlets and two five-star luxury hotels operated by the Marriott International’s Starwood Hotels and Resorts.  

“Place Vendôme adheres to and supports the pillars of Qatar National Vision 2030,” said the United Developers team.  

“The project reflects United Developers’ commitment to Qatar’s economic diversification as well as human and social development through the opportunities and jobs that the project will create during construction and upon completion.” 

Qatar is set to host the FIFA World Cup 2022 in November and expects an increase in retail footfall amid the projected 1.5 million fan turnout for the sporting event.  

“The retail landscape in Qatar has evolved significantly over the last few years, as customers become increasingly discerning and attentive to global shopping trends while staying true to their roots and culture,” said Ms Ved.  

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