Qatar Duty Free has signed a three-year sponsorship agreement with Lusail International Circuit for the Qatar Grand Prix, effective immediately.
As a founding partner, the retailer is expected to play a part in enhancing the overall motorsport experience at Lusail International Circuit, a hub for motorsport fans.
The travel retailer will benefit from global TV coverage, press and online branding during both the Formula 1 Qatar Airways Qatar Grand Prix and MotoGP Qatar Airways Grand Prix of Qatar.
Under the terms of this new agreement, QDF will have the right to use the official F1 and MotoGP brands and host guests at the circuit during the events.
Qatar Duty Free’s SVP, Thabet Musleh, said: “We are truly excited to embark on this incredible journey with Lusail International Circuit.
“This partnership represents the synergy between two entities committed to delivering excellence in their respective fields.
“Qatar Duty Free is renowned for offering a world-class shopping experience to travellers, and this collaboration allows us to extend that commitment to motorsport enthusiasts who not only visit Lusail International Circuit but also Qatar. Visitors will enjoy many experiences at the fan zones as well as throughout Doha.”
Last week, the retailer hosted its Qatar Duty Free Platinum Lounge at the awards ceremony.
CEO of Lusail International Circuit and executive director of Qatar Motor and Motorcycle Federation, Amro Al Hamad, said: “We are looking forward to this partnership to advance our shared vision of creating a unique hospitality experience for our patrons.
“With this partnership, we aim to elevate the standards of excellence and luxury and provide a unique experience for fans and participating teams.”