Nanán, an Italian brand of children’s furniture, clothing and accessories, has entered the UAE with its first store at Dubai Mall in partnership with Al Khayyat Investments (AKI).
The addition of Nanán to AKI’s portfolio reflects the company’s growth strategy to foster international brand partnerships while also developing its homegrown brand concepts.
The latest opening is part of a larger international expansion for Nanán that began in 2022.
General manager of the Nanán brand in Italy, Claudio Pizzolato, said: “The decision to inaugurate our exclusive store within the UAE was a strategic endeavour, supporting Nanán’s growth while catering to the distinctive tastes of UAE audiences.
“We are confident that parents and children in the UAE will resonate with the Nanán philosophy and its transformative impact on childhood. Moreover, this milestone aligns with our overarching expansion strategy, further solidifying our partnership with AKI as the perfect collaboration to propel us toward realizing our goals.”
Owned by Nicola Bulgari, Nanàn is present in 15 countries from Italy to Japan.
General manager of AKI Fashion, Emad Husein, said: “We are proud to welcome Nanán to the AKI family and to open our first store in the UAE at Dubai Mall.
“Nanan is known for offering exclusive collections that capture the essence of sophistication and innocence. Our store will be a destination for discerning families seeking elegance and refinement for their young fashion enthusiasts, stepping into a world where luxury intertwines with the joy of childhood.
“We are poised to further expand our presence within the UAE in the coming months, while also preparing for the strategic scaling of our business operations in the Mena region.”
Founded in 1982 in the UAE, AKI is a family-owned conglomerate specialising in multiple sectors, including distribution and retail.
According to Statista, the children’s apparel segment in the Emirates is projected to grow by 3.64 per cent between 2023 and 2027, resulting in a market volume of $1537.00 million at the end of the period.
