GfK, a provider of consumer and market intelligence, is set to share its latest insights on consumer attitudes and behaviour towards shopping and the future of payments at the retail event Seamless Saudi Arabia 2023.
The event, covering the latest innovation in payments, fintech, retail, e-commerce, home delivery and digital marketing, is scheduled to take place on September 4-5 in Riyadh.
The consultancy firm said its study will shed light on how Saudi Arabia is evolving as an important market that is “growing and promising” for the Middle East region and the world at large.
Commercial director at GfK, Prachi Satoskar, said that brands and leaders must understand that sustainability does not always equate to premium.
“Strategising under extraordinary market and ecological pressures is more than possible. Brands must tap into unrivalled data science and business intelligence expertise, and AI-backed technology to find out how your business can achieve its sustainability impact targets and drive growth.”
Some of the findings highlight that 68 per cent of Saudi consumers are monitoring companies’ green motivations as sustainability plays an ever-increasing role in their purchase decisions.
