Qatar’s largest luxury department store, Printemps Doha, and art centre, M7, have launched the second season of retail incubation programme ‘The Collective’.
The scheme is created to empower and equip emerging designers with the necessary tools and knowledge to develop a successful retail business, a statement said on Sunday.
Season two will see the expansion of the programme to a cohort of seven Qatar-based and Arab startup designer brands across categories including abaya design, menswear, kidswear, footwear and fashion accessories.
Printemps Doha’s general manager, Thierry Prevost, said: “Printemps Doha is proud to continue its collaboration with M7 on The Collective.
“We are committed to creating an environment where emerging designers can flourish, and this programme is a testament to that commitment. We look forward to presenting the next collection in our dedicated space here at Printemps Doha this November.”
Over five months, designers will undergo an intensive coaching curriculum, covering core aspects of the retail spectrum, including design and development, production and supply chain, marketing and communication, sales, distribution and retail management.
M7 director, Maha Ghanim al-Sulaiti, said: “At M7, one of our main priorities is nurturing the innate creative talent of our local community, and driving growth in the creative industry in Qatar and the region. We are proud to continue our partnership with Printemps Doha in highlighting and supporting rising talents.
“The Collective embodies our dedication to not only empowering designers but giving them the necessary resources and dedicated mentorship to become the talents of tomorrow.”
