B.Tech, an Egyptian integrated omnichannel retailer, has partnered with e-marketplace Jumia to launch an online store on its platform.
The collaboration aims to strengthen B.Tech’s digital presence.
It also aspires to contribute to the digitalisation of the Egyptian retail industry.
Executive vice president of b_labs and digital commerce at B.Tech, Mohamed Khattab, said: “Joining forces with Jumia, one of the operating platforms in the Egyptian retail and electronic appliances market, is another important step in B.Tech’s strategy towards digitally transforming and empowering the future of the retail market in Egypt.
“The new collaboration with Jumia also aligns with our ultimate goals of achieving customer satisfaction by constantly meeting their versatile needs and unlocking new opportunities seeking a more seamless shopping experience. With this transformative union, B.Tech is maintaining its leadership position in reshaping the very fabric of the Egyptian retail market, making it easier for countless consumers, across Egypt, to shop from the comfort of their own homes, choose from a great variety of high-quality products.”
According to the latest report by E-commerce DB, Egypt is home to more than 50 million internet users, while the country ranks 41st in the list of the largest e-commerce markets.
CCO of Jumia Group, Hisham ElGabry, said: “The new partnership brings together two of the largest brands in the Egyptian market, each in its field of expertise.
“Given their keenness to offer everything new to customers in Egypt, we signed this partnership to enhance the customer experience, expand the range of choices, and increase customer satisfaction. We are always interested in catering to all the needs of our customers, so we constantly seek to establish new partnerships and expand our business. We proudly partner with B.Tech to offer new, high-quality products at competitive prices that suit customers’ income levels in Egypt, as well as various payment and instalment options and free delivery service for some products and appliances.”
