Astra Tech, a UAE-based consumer technology holding group, has teamed up with Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) to organise a workshop at its quarters.
The initiative was created to introduce licensed local farmers to the Botim Ultra app’s e-store, which will enable them to display and sell their seasonal fresh produce and products directly to customers.
Founder of Astra Tech and CEO of Botim, Abdallah Abu Sheikh, said: “By harnessing the Botim ultra app as a platform, we are equipping local farmers in the UAE with digital tools to increase their online presence and reach, bringing them closer to their customers and millions of app users.
“Introducing digital solutions in agriculture have the power to transform traditional practices by providing farmers with data and insights that will help them understand and serve their customers better.| We’re very excited to be part of this journey and look forward to onboarding more farmers across the UAE on Botim.”
The Botim ultra app, catering to more than eight million individuals in the UAE, seeks to allow local farmers to significantly boost their brand’s online presence and visibility, and encourage the rapid adoption of digital transformation and new approaches in marketing and distribution.
According to recent data released by the Ministry of Climate Change and Environment, the Emirates boasts approximately 38,000 operational farms, showcasing immense potential. The Botim ultra app is poised to create a dynamic and thriving marketplace, establishing a transformative ecosystem that bridges the gap between farmers and consumers in the country.
Eligible licensed local farmers in the UAE will be able to establish their online brand on the Botim e-store for free in three simple steps and use a 24-hour payment settlement policy, competitive and fixed commission and in-app marketing support. In addition, local farmers can request logistics support to deliver their products through the entities’ partnership with Aramex.
Since its inception in 2022, Astra Tech has made strategic acquisitions of prominent platforms including UAE Central Bank-licensed fintech platform PayBy, on-demand home services platform Rizek and Mena’s communications platform Botim.
In June, Astra Tech launched its first fully autonomous store in Abu Dhabi’s Sky Tower in a bid to transform the shopping experience in the UAE through faster payment processing and fewer hassles.
Earlier this year, the company integrated Rizek and PayBy into Botim to create the world’s first Ultra app.
