Saudi Arabia’s digital marketplace DaleelStore has teamed up with ArabyAds, through its retail media advertising platform Ritelo.
The partnership seeks to enable the online store to offer advertisers the opportunity to tailor its content to its audience database.
Ritelo, for its part, aims to bring new revenue streams for retailers and online conversions and brand awareness for advertisers.
CEO and Co-Founder of ArabyAds, Mahmoud Fathy, said: “We sit at a very interesting juncture where our technology-led platforms are leveraging innovation to create long-term and sustainable growth in the region.
“The retail media technology connects audiences, retailers, and advertisers in a transparent, scalable, secure and consent-led ecosystem. With this partnership, Ritelo brings highly contextual recommendations for advertisers looking to leverage niche audience cohorts and the large audience base of DaleelStore.”
Established in 2013, Daleel Store is a Riyadh-based company that operates as an e-commerce platform specialising in the sale of digital gift cards and prepaid top-up cards for various services and products.
CEO of DaleelStore, Abdulrahman Al Suliman, said: “We are thrilled to announce our exclusive partnership with Ritelo by ArabyAds. This collaboration marks a significant milestone for our company as we continue to expand our reach and deliver unparalleled value to our
