Aladdin Super App launches digital franchise model in Egypt

Aladdin Super App, an Egyptian tech solutions and services provider, has introduced a digital franchise model in Egypt.

The franchise aims to provide more than two million job opportunities and more than 100,000 micro-projects within three years, the company said.

Aladdin said: “As an Egyptian company, we decided to invest in qualifying young people and entrepreneurs to practice their technological work through smart and specific tech-based models and templates to help them manage this type of projects, without the need for previous experiences, while providing all kinds of technical, marketing and logistical support, and continuous training for them.”

The company received more than 20,000 requests so far to obtain the right of franchise, in return for EGP 100,000, it said in a statement.

The business indicated that the volume of digital payments in Egypt exceeds $9.7 billion, with the food delivery market valued at approximately $3 billion. 

Meanwhile, the size of the ride-hailing market in Egypt has reached $2.2bn and is expected to reach $3 billion by 2025. Besides, the volume of the e-commerce market in Egypt has recently hit $30 billion.

“The rapid growth of these sectors in light of the global economic deterioration is an indication of the need to move towards more investments in these projects, and to provide all kinds of support and facilities for them,” said Aladdin.

“Projects based on information technology are the biggest and fastest growing candidate in the coming years. Accordingly, we have taken a digital franchise model so that it can compete with the international companies operating in these fields in Egypt by supporting our franchise network, which is spreading in all cities and governorates of Egypt.”

The company is currently evaluating expansion plans inside and outside Egypt in the next three years.