Egyptian integrated omnichannel retailer and consumer finance platform B.Tech has introduced Tech Care, an after-sales set of services that cover various electronic devices and home appliances.
This move aims to boost the retailer’s position in the competitive industry.
CEO and chairman of B.Tech, Mahmoud Khattab, said: “Against the current backdrop of the retail sector’s booming consumer market, due to the rising population of 20–39 years old youth, B.Tech aims to set a new standard in the market to enhance customer experience’s after-sales quality, which is one of the most important factors to our continued success.
“Through Tech Care, our greatest goal is to promote the retail sector’s electronic appliances competitiveness. With this in mind, we now offer the epitome comprehensive suite of after-sales services connected to a wide range of B.TECH’s home and electronic appliances, all from one point of sale, to deliver the peace of mind customers deserve and enhance the overall purchasing experience.”
Tech Care services include maintenance, installation, protection, repair and replacement for devices like mobile devices, laptops, air conditioners and TV screens.
The services also allow customers to activate original software versions on different devices, and subscribe and purchase credits for multiple electronic platforms and games.
B.Tech operates a network of more than 152 stores across Egypt, employing s more than 6000 personnel.
In addition, the company provides unique financing solutions for its customers, led by the ‘MiniCash’ service.
