noon launches loyalty programme

UAE e-commerce marketplace noon has today launched its customer loyalty programme, noon One. 

noon One encourages customers to shop more frequently with a reward system of unlimited free delivery across the super app offerings including noon, noon Food, noon Grocery and noon Minutes.

The programme is designed to give customers an easy way to save money on their purchases, the company said.

Growth and digital strategy director at noon, Anmol Jain, said: “We want to take the hassle out of shopping online and simultaneously support customers with ways to save money.

“This new loyalty program makes it easier than ever to shop online for a wide variety of products and services. By giving people a free two-week trial and a lower fee, we’re confident customers will see savings benefits almost immediately.”

To launch the program, noon is offering two weeks free and an introductory reduced price of AED15 AED per month until the end of August. 

The loyalty program is available for UAE shoppers and will be linked to a user’s noon account number.

Two months ago, noon acquired Namshi, a UAE shopping platform, to expand its digital ecosystem of products and services to include more fashion and lifestyle offerings for the region’s consumers.

The e-commerce retailer was launched in 2016 by Dubai billionaire Mohamed Alabba with a capital investment of $1 billion.

In 2021, the e-commerce retailer reported sales of $251.7 million, with the UAE as its largest market and Saudi Arabia as a close second.

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