Kitchen Aid opens its first showroom in Saudi Arabia


Saudi retailer Zagzoog for Home Appliances has opened its first Kitchen Aid showroom in Saudi Arabia.

Kitchen Aid is an American home appliance brand owned by Whirlpool Corporation. Meanwhile, Zagzoog is an official agent in Saudi Arabia for brands like Whirlpool, Glemgas, General, Hisense and Ztrust apart from Kitchen Aid.

Zagzoog has 20 branches, more than 300 distributors, more than 150 showrooms, and 20 customer service centers, and the company’s products are displayed in more than 1,000 showrooms in various regions of the Kingdom. The company also markets its products through its website, developed in 2017, which provides the best services for all customers, from supplying, installing, and after-sales service to maintaining customer loyalty and satisfaction.

CEO of Zagzoog said that, “Yasser Al-Zagzoog explained:” that the company was keen to bring this ancient American brand to the Saudi market through its agent, the Zagzoog Company for Home Appliances. This was done after a careful study that indicated the ability of this brand to compete and obtain a share commensurate with its ancient history.”

He added that, “that the inauguration of the KitchenAid showroom is the first of a series of Kitchen Aid showrooms that will be opened in the Kingdom. The aim is based on a well-studied strategic plan to expand the marketing of Kitchen Aid products, as the showroom includes a series of new products characterized by the best performance and modern design of the Kitchen Aid brand in a wide variety of colors to meet the needs of every consumer.”