In collaboration with UAE-based Jashanmal Group, British modern fashion brand Reiss has launched its new outlet at The Dubai Mall, where the latest collection Autumn Winter 2022 edition— ‘Life in Colour’— will be displayed.
COO at Reiss, Jonathan Blanchard, said: “We are delighted to be starting a new journey of expansion in the UAE.
“We chose to partner with Jashanmal as they have a very strong record of building premium brands throughout the Middle East. With Reiss design input, Jashanmal has already built and opened two stores in The Dubai Mall and Dubai Hills Mall and both have started trading strongly. We are very excited to be working with Jashanmal and we foresee a long partnership together, building the brand presence across the Middle East.”
The new collection is manufactured from select fabrics like cashmere, shearling, leather, premium cotton, merino wool and tailoring blends. The colour palette comes in neutral and natural hues.
Established back in 1971, Reiss designs menswear, womenswear, accessories and childrenswear, operating 160 stores across 15 countries.
Since its inception in 1919 in the UAE, Jashanmal Group has been a household name and a reliable partner for international fashion, footwear, home appliances, travel gear and publishing companies seeking to do business in the GCC countries.
It houses close to 110 brands of which 30 are exclusive to the region. The group’s retail operations, headquartered in Dubai, span more than 150 stores in the UAE, Kuwait, Bahrain and Oman and India with a vast distribution network of more than 1,000 points of sale.
