Dyson has opened five pop-up stores across Riyadh and Jeddah, marking the first brick-and-mortar presence of the brand in Saudi Arabia since its launch in the market.
The pop-ups will be situated across selected malls for one year and are designed to test locations ahead of larger investments in Saudi Arabia over the next few years.
The pop-up stores in Riyadh are set to be located in Panorama Mall, Nakheel Mall, Granada Mall, Riyadh Park, and Riyadh Front, as well as Red Sea Mall in Jeddah.
Previously, Dyson’s machines and accessories could only be bought online and through major retailers in Saudi Arabia.
Each pop-up will house demonstration zones with an onsite team of Dyson experts who encourage customers to test and experience the company’s products while also providing technical support, servicing and maintenance tips.
By providing opportunities to test these technologies, Dyson offers visitors the ultimate in a ‘try-before-you-buy’ retail experience.
Saudi Arabia’s retail market has seen an increase in space and a strong recovery in domestic demand during the first half of this year, according to a report by retail management firm JLL. This is also complemented by an influx of foreign visitors and growth in the kingdom’s non-oil sectors, which has further boosted retail sales.
In addition to the malls mentioned, Dyson is planning to activate additional pop-ups in other malls across Riyadh, Jeddah and Dammam in the upcoming months.
