Dubai-based fragrance retailer Ajmal Perfumes has opened a store at Al Safa, Dubai.
The latest addition is its 55th retail outlet in the UAE and an ode to the increasing demand for the brand’s signature perfumes.
Ajmal Perfumes has more than 300 retail showrooms globally.
The new flagship store was inaugurated by deputy COO, Abdulla Ajmal, who said: “Over the last seven decades, Ajmal has carved its name in the heart of perfume lovers. We have launched many strategic stores to make our finest collection available to our dutiful customers,” reports Zawya.
“Due to popular demand for opulent and long-lasting scents, we are committed to bring to them to our finest stores. We are hopeful our flagship store at Safa will continue to win hearts.”
The Al Safa store showcases the retailer’s latest collection of fragrances including a range of traditional oriental and western fragrances, Agarwood, Dahn Al Oudhs, home perfumery products, and Ajmal’s Textile collection.
During the inauguration, Abdulla Ajmal also presented their latest offering Qafiya 08, a new essence that symbolises Qatari pride and commemorates the arrival of the Fifa World Cup football tournament to the region.
Qafiya 08 is a crafted testament to citrusy, floral, and woody notes. Abdulla Ajmal told Zawya: “Qafiya has always symbolized pride. With Qafiya 08, we have created a fragrance that is the new essence of Khalijee pride. We have kicked off a new essence that celebrates the spirit and joy of beautiful game of football that connects to everyone globally.”
