Dsquares, one of the leading providers of loyalty programs and rewards solutions in the Mena region, is diversifying its offerings by incorporating gamification to its range of services and products during Seamless, Saudi Arabia’s largest covering innovations in payments, retail and e-commerce.
The gamification serves to boost sales, reinforce customer loyalty, secure long-term engagement and leverage customer data to cultivate a hyper-personalised experience that reflects customers’ preferences for rewards and brands.
COO of Dsquares, Khaled Nazif, said: “Dsquares trusts that the gamified experiences help build profitable relationships with consumers, as well as create strong engagement results with game-like experiences.
“In addition to participating in Seamless, introducing gamification to our scope of work underlines our complete responsiveness to the consumer’s preferences and purchase intent which are key to providing personalized experiences. It also showcases our newest services and generates quick momentum, in fun and memorable ways that our consumers would enjoy experiencing.”
Dsquares specialises in providing end-to-end loyalty services, including couponing solutions, tailoring loyalty solution to diverse clientelle.
“Dsquares will continue to work on expanding its products to maintain our leading position in the sector, and to meet our clients’ needs in order to help them better interact and connect with their customers, grow their customer base, thus increasing their profitability.”
In May, the company announced its bold plans for growing its business and market share across the GCC countries in the upcoming years to cement its presence in the Gulf region.
Dsquares started operating in 2012 and has branches in Egypt, UAE, KSA, Kenya, Jordan and Tanzania. The company intends to expand its business during 2023 in the Gulf, African, and European markets.
In recognition of its pioneering role in the sector, Dsquares won the MEA Markets’ magazine award for ‘Best Loyalty Solution Provider in the Middle East”.
