Seamless Saudi Arabia 2022: navigating the future of retail and e-commerce

Seamless, Saudi Arabia’s biggest event covering the latest innovation in payments, fintech, retail, cryptocurrency and e-commerce, will be held at Riyadh International Convention and Exhibition Centre on November 2 and 3.

More than 250 brands, 200-plus innovators, and business leaders and entrepreneurs are expected to attend the two-day event to share retail industry insights and map out the future of e-commerce.

Attendees will be able to learn more about retail tech innovations and emerging trends, and network with senior players in the payments, ecommerce and retail sectors.

Ahmed Rashed, commerce lead for Mena at Commercetools – a cloud-based, headless commerce platform ­– will share his insights on the region’s retail sector during a panel discussion, entitled: ‘Offering a Seamless Commerce Experience: Catering to the Needs and Interests of Your Online Visitors with Modern Commerce.’

Mr Rashed told Zawya, “This gives us the perfect setting to present our solutions and raise awareness about the cutting-edge technologies required to help them operate more effectively and accelerate their business growth.”

The conference comes at a time when Saudi Arabia is actively expanding e-commerce across the region, a move in line with the country’s Vision 2030, that aims to develop a thriving economy by building its e-commerce offerings.

According to industry reports, Saudi Arabia’s e-commerce market is predicted to grow at a CAGR of more than 12.56 per cent from 2022 to 2027, while more online businesses venture into the country.

This growth can be attributed to various factors, such as increasing use of smartphones, social media, and the internet. The nation’s B2C eCommerce Gross Merchandise Value, estimated at $14.1 billion in 2021, is projected to increase to $31.7 billion by 2026.

Alexander Tovey, chief commercial officer at retail marketing agency Like Digital and Partners, who is partnering with Commercetools at Seamless Saudia Arabia 2022, said: “There is a real vibrance in KSA at the moment, a real ambition to create next-generation digital with whole new commerce experiences – everyone we work with in the region is united around this vision.”