Saudi shoppers are beginning to explore augmented reality and the Metaverse, according to digital experts.
“According to our recently released GfK Consumer Pulse MENA3 Study 2022, KSA consumers are receptive to exciting new things entering their lives: they are considering acquiring an EV, their lifestyle is becoming more digital, not only in the sense of online shopping, but they are also beginning to investigate AR or the Metaverse,” Nacho San Martin, managing director of GfK Middle East, said.
News of the study comes weeks before the start of Seamless Saudi Arabia 2022, a two-day conference and exhibition exploring the future of payment, fintech, retail and e-commerce in the kingdom. It will take place November 2 and 3 at the Riyadh International Convention and Exhibition Centre.
Mr San Martin will share more insights from the report during a panel session at the conference, called ‘New Shopping Behaviours and Trends: Making Data-Driven Decisions To Succeed In The Digital Era’.
“We are excited to partner with the Seamless Event which brings together the brightest minds from across e-commerce, retail, payments, fintech, identity, and insurtech”, he told Zawya.
“Saudi consumers are similarly affected by global trends and are concerned about inflation as they are becoming more price-sensitive and willing to trade down, resulting in more strategic purchasing decisions.”
GfK also revealed that 56 per cent of retail shoppers in the kingdom use mobile wallets every day.