Lulu Hypermarket unveils ‘Discover America’ campaign for seventh time

Lulu Hypermarket, the retail division of Lulu Group International, has launched its seventh edition of the ‘Discover America’ campaign to exhibit various US products through its Oman outlets.

The event will run until October 17.

US ambassador to Oman Leslie M. Tsou said: “Discover America celebrates the strong commercial partnership between Oman and the United States.

“This event is a testament to the growing demand for U.S. products among Omani shoppers. We thank Lulu for our seventh year of partnership in promoting Discover America.”

Shabeer K A, regional director of Lulu Oman, said: “The Discover America promotion is an exceptional opportunity for customers to explore and experiment with the culinary delights and lifestyles of the United States.

“Our customers have always shown their loyalty and support towards making all our seasonal promotions and campaigns successful. They play a pivotal role in our progress, and we would like to thank them for their continued patronage and trust in us.”

This campaign is part of Lulu Group’s framework of themed events that seek to showcase diverse international products.

Lulu operates more than 225 outlets across the GCC.

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