LuLu’s Mall Millionaire campaign gets under way


LuLu Group International has launched the second edition of its Mall Millionaire campaign at nine of its malls in Abu Dhabi and Al Ain after a two-year hiatus amid the Covid-19 pandemic.  

The campaign is running at Abu Dhabi’s Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall, Madinat Zayed Shopping Centre, Forsan Central Mall and Al Ain’s Barari Outlet Mall and Al Foah Mall from April 23 to August 6. 

Shoppers who spend AED200 in select malls can enter a raffle draw to win a mega prize of AED1 million on August 10.  

“Shoppers can accumulate too, which means they can shop at different outlets in a mall and the total bill adds to AED200,” said Navaneeth Sudhakaran, general manager of Al Wahda Mall.  

“They can even combine bills of different days inside this campaign period, but they must shop at the same mall. Bills from different malls cannot be combined,” Mr Sudhakaran said.  

Malls are also holding 14 weekly raffle draws where shoppers can win between AED25,000 and AED350,000.  

During the final week of the campaign, shoppers can win gift coupons worth AED150,000 by participating in various games and events.   

The campaign is operated by Line Investments and Property, the LuLu Group International’s shopping centre development and management division.  

“This is a much bigger and better format compared to the first season,” said Wajeb Khoury, director of Line Investments and Property.  

“Our goal this year is to support the post-pandemic recovery of the economy and social activities while following all the safety protocols set by the authorities,” Mr Khoury said.  

The campaign is a partnership between LuLu Group International and Retail Abu Dhabi, the retail division of Abu Dhabi’s Department of Culture and Tourism.