The sixth edition of The Station, an annual lifestyle pop-up concept, has opened in the atrium of Abu Dhabi’s Dalma Mall to celebrate the Holy Month.
The pop-up, running from April 17 to April 30, unites 24 local and international brands selling Ramadan-themed fashion items, jewellery, perfume, accessories, and arts and design elements at discounted prices.
Brands featured include Riva, Marks and Spencer, Chattles & More, Lenskart, Louzan, BirdLife, Ghraoui, Homecentre, Jashanmal, LC Waikiki, Miss Couture, Tektaak Jewellery, Oud Boutique, April Beauty, Miniso, Orange Flowers, Majestic Optics, Dr. Nutrition and Trends Accessories.
“This special edition is intended to help the participating brands and retailers in the wake of Covid-19,” said Searina Abdel Kader, entrepreneur, fashion designer and founder of The Station.
“Building on the success of our previous editions, this pop-up experience is yet another way we are offering a special shopping experience in Abu Dhabi,” Ms Abdel Kader said.
The Station houses an arts and crafts corner for children to participate in activities after 7pm.
Visitors can win gift vouchers at The Station and attend its live oud performance every evening.
“At Dalma Mall, we constantly endeavour to give our audiences an enriched customer journey,” said Bhupinder Singh, general manager and CFO of Dalma Mall.
“The Station Ramadan Edition at Dalma Mall is another step forward this Holy Month, creating an engaging atmosphere for all your festive shopping needs and a perfect ambience to join the Ramadan Evening with your loved ones.
“More focus has been provided to the existing retailers to showcase their new products and offerings,” Mr Singh said.
Dalma Mall, which opened in 2020, houses 459 retailers and receives between 45,000 and 55,000 visitors daily.