Japanese brand Miniso has launched a store at Seef Mall – Muharraq, Seef Properties recently announced.
The opening marks the fifth branch of Miniso in Bahrain. It stocks a wide selection of household items, cosmetics, accessories, perfumes, candies, stationery, gifts, toys, dolls and electronics.
Acting COO of Seef Properties, Mr Mohamed Al Qaed, said: “We are happy to welcome Miniso, the globally leading Japanese brand, at Seef Mall – Muharraq, where it will bring a valuable addition to the international brands in the mall, and will offer a unique collection of high-quality Japanese household products.
“The opening of Miniso at Seef Mall – Muharraq comes in line with our permanent commitment to provide an unparalleled shopping experience in the Kingdom. At Seef Properties, we continue our constant efforts to attract the best brands in our commercial centres for the benefit of our valued customers, and to create a unique shopping experience for all family members and visitors from inside and outside the Kingdom.”
General manager of the Retail Division in Bahrain, Ali Dabwan, said: “We are delighted to choose Seef Mall – Muharraq to be part of our expansion plan in the Kingdom, thanks to its modern facilities and its ideal location in the heart of Muharraq, which we seek to gain a larger segment of its residents and consumers, citizens and residents.
“Seef Mall – Muharraq will certainly help us achieve our strategic goals and meet the growing requirements of our customers, by offering everything new in the world of household supplies and other consumer products.”
Founded in 2013 by Chinese entrepreneur Ye Guof and Japanese designer Miyake Junya, Miniso’s first store opened in China in 2013.
The brand, which has grown to become a promoter of ‘Smart Consumer’ products, was inspired by the 100 Yen shops in Japan and similar retail concepts in Europe and the US.
