Fashion footwear and accessories brand ALDO has announced esteemed Emirati endurance horse rider, actress and UAE Miss Universe 2021 finalist, Marwa Al Hashemi, as the face of ALDO to launch the Finer Things collection in the region.
“Confidence means something different for everyone. I feel my best when I’m horse-riding. I like to make a statement whether I’m on a racetrack or somewhere special. I like to feel uniquely me and that’s why I appreciate the finer things in life”, says Marwa Alhashemi.
To showcase the celebration, Marwa arrived at the Aldo Store at Mall of The Emirates, Dubai, flanked by influencers, content creators, celebrities, and TV personalities wearing the Finer Things collection.
The launch included a unique live NFT activation in partnership with renowned celebrity artist and photographer, Waleed Shah, who created portraits inspired by fine middle-eastern touches. Portraits were minted to the ALDOverse space, making it a unique NFT collection.
Creating a party atmosphere in the store, local DJ Zaf provided music for the guests. Invitees included actress and Singer Azza Zarour, YouTuber Danyah Shafei and TV personality Rania Ali.
