{"id":24381,"date":"2023-10-13T13:43:19","date_gmt":"2023-10-13T13:43:19","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24381"},"modified":"2023-10-13T14:39:05","modified_gmt":"2023-10-13T14:39:05","slug":"tiktokers-ecommerce","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/10\/13\/tiktokers-ecommerce\/","title":{"rendered":"TikTok: almost half of GCC users shop for emotional boost"},"content":{"rendered":"


\nNearly 50 per cent of TikTok users in the Gulf region are resorting to ‘shopping therapy’ to boost their mood, according to TikTok\u2019s first \u2018What\u2019s Next: Shopping Trend Report\u2019.<\/span><\/p>\n

The findings suggest that TikTok has become a hub for online community e-commerce<\/a> interactions.<\/span><\/p>\n

With mounting economic pressures becoming apparent, the data indicates many consumers are using hobbies as an avenue for emotional release.<\/span><\/p>\n

The study evaluated shifts in shopping behaviours and culture on the video-sharing platform.\u00a0<\/span><\/p>\n

Community role in purchasing decisions<\/span><\/strong><\/h3>\n

By 2022, the Tiktok app has accrued more than 1 billion active monthly users globally, with estimates exceeding 1.4 billion users in early 2023 alone, according to\u00a0<\/span>Statista<\/span><\/a>.<\/span><\/p>\n

\u00a0According to the data, 44 per cent of the app users in the GCC decide to buy products to fit in with friends.<\/span><\/p>\n

Head of retail and e-commerce business partnerships at TikTok, Mena, Aref Yehia, said: \u201cBy blending community, entertainment, and shopping, TikTok is reimagining the face of modern retail.”<\/span><\/p>\n

Regarding advertising, the report shows that TikTok promotions can significantly bolster sales. Brands that actively invested in ads witnessed a 41 per cent rise in trust levels. Noteworthy, Saudi Arabia residents trusted advertised brands 24 per cent more while being 42 per cent more loyal to them.<\/span><\/p>\n

\u00a0TikTok is ahead of other social media platforms<\/span><\/strong><\/h3>\n

Users are markedly more likely to create and share content about the items bought through TikTok than other social networks, the report indicates.<\/span><\/p>\n

\u00a0A whopping 57 per cent of users in the Gulf region document purchases, doubling other platforms\u2019 post-purchase rates. Repeated buyers are also more common, with the app involvement raising retailer repurchasing 1.2 times.<\/span><\/p>\n

\u201cWe hope the\u00a0<\/span>\u2018What\u2019s Next: Shopping Trend Report\u2019<\/span><\/a>\u00a0will help brands seize this opportunity and build lasting relationships with customers,\u201d added Mr Yehia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Around 50% of Gulf TikTok users use to shopping as a therapy, according to TikTok\u2019s first \u2018What\u2019s Next: Shopping Trend Report\u2019<\/p>\n

The findings suggest that TikTok has increasingly become a hub for online community e-commerce interactions.<\/p>\n

With mounting economic pressures becoming apparent, the data indicates many consumers are using hobbies as an avenue for emotional release.<\/p>\n","protected":false},"author":40,"featured_media":12432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154],"tags":[1210],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24381"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24381"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24381\/revisions"}],"predecessor-version":[{"id":24390,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24381\/revisions\/24390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/12432"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}