{"id":24372,"date":"2023-10-11T14:09:08","date_gmt":"2023-10-11T14:09:08","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24372"},"modified":"2023-10-11T14:09:08","modified_gmt":"2023-10-11T14:09:08","slug":"black-friday-sales-redseer","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/10\/11\/black-friday-sales-redseer\/","title":{"rendered":"Black Friday sales can bring $74 billion to Mena businesses, RedSeer reveals"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.meretailnews.com\/2022\/10\/19\/mena-shoppers-show-red-hot-enthusiasm-for-black-friday-study-reveals\/\">Black Friday<\/a> sales<\/span><span data-preserver-spaces=\"true\">\u00a0in the Mena region are forecast to hit $74 billion this year, according to a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/redseer.com\/newsletters\/mena-black-friday-a-74-bn-retail-opportunity\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">report<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0by strategy consulting firm Redseer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, despite it being a major opportunity, its significance for the annual retail calendar is shrinking as consumer habits evolve.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While last year\u2019s sales were driven by the Fifa World Cup, figures are expected to stabilise in 2023 as shoppers now tend to spread out their purchases throughout the year rather than splurge on November mega-sales.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Top categories for this Black Friday<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">For the first time, this year fashion sales are bound to overtake electronics in the region, according to Redseer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Traditionally, electronics lead the sales thanks to deep price cuts, but the presence of year-round deals has diminished its appeal on Black Friday.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, highly competitive fashion prices are compelling shoppers to prioritise apparel and accessories during promotions.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This shift indicates profound changes in the Black Friday retail landscape as well as regional consumer behaviour.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How brands can eep up with evolving consumer preferences<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Rapidly transforming consumer preferences necesitate an evolution in brand strategies. Redseer pointed out the emergence of a strong preference for experiences over purchases alone.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As regional shoppers increasingly prioritise value all year round, Black Friday\u2019s influence is fading, the report said.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To stay relevant, retailers should be attuned to customers\u2019 growing demand for quality engagement and personalised offers tailored to their preferences.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hence, the success of future retail campaigns will largely depend on expanding experiential focus.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mena Black Friday sales\u00a0present a $74 billion opportunity for brands this year, according to Redseer but shifting consumer preferences present a challenge for retailers <\/p>\n","protected":false},"author":40,"featured_media":17544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1221,4745,3988],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24372"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24372"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24372\/revisions"}],"predecessor-version":[{"id":24374,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24372\/revisions\/24374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17544"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}