{"id":24368,"date":"2023-10-11T13:38:22","date_gmt":"2023-10-11T13:38:22","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24368"},"modified":"2023-10-11T13:38:58","modified_gmt":"2023-10-11T13:38:58","slug":"lulu-group-vsblty-groupe","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/10\/11\/lulu-group-vsblty-groupe\/","title":{"rendered":"Lulu Group teams up with VSBLTY Groupe Technologies Corp"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nUAE hypermarket operator\u00a0<a href=\"https:\/\/www.meretailnews.com\/2023\/10\/04\/lulu-group-international-2\/\">Lulu Group International<\/a> has partnered with <a href=\"https:\/\/vsblty.net\" target=\"_blank\" rel=\"noopener\">VSBLTY<\/a> Groupe Technologies Corp, a Canadian AI-driven security provider and retail analytics technology, and its local partner System Security Solutions Company (3S) to deploy &#8216;Store as a Medium&#8217; technology across its retail outlets.<\/p>\n<p>The partnership seeks to maximise in-store revenue between current and future trade and media programs and the collection and optimisation of first-party data.<\/p>\n<p>VSBLTY&#8217;s co-founder and CEO, Jay Hutton. &#8220;We couldn&#8217;t be more pleased than to be working with companies the calibre of Lulu Group International and 3S in the Middle East.<\/p>\n<p>&#8220;Lulu&#8217;s market penetration is second to none in the region and they are perfectly positioned to become the leading Retail Media Network in the Middle East. This is a very exciting time for VSBLTY as we deploy more international programs and gain recognition for providing the best AI tools for retailers and brands to take advantage of the fast-growing advertising model on the planet.&#8221;<\/p>\n<p>The programme can also deploy marketing tactics developed in conjunction with the LuLu loyalty scheme.<\/p>\n<p>&nbsp;<\/p>\n<p>Digital displays will be installed in select stores to roll out to more than 200 locations in the next two years, based on data from current key performance indicators.<\/p>\n<p>Initial installations will include Smart Cooler\u2122 screens, 55&#8243; screen kiosks and end cap locations that feature digital headers and shelf strip screens.<\/p>\n<p>Founded by Yusuff Ali M.A, LuLu Group has an annual turnover worth USD 8 billion. It mainly operates in 23 countries located across the Middle East, Asia, the US and Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lulu Group International has partnered with VSBLTY Groupe Technologies Corp System Security Solutions Company to roll out &#8216;Store as a Medium&#8217; technology <\/p>\n<p>The partnership seeks to maximise in-store revenue between current and future trade and media programs and the collection and optimisation of first-party data.<\/p>\n<p>VSBLTY&#8217;s co-founder and CEO, Jay Hutton. &#8220;We couldn&#8217;t be more pleased than to be working with companies the calibre of Lulu Group International and 3S in the Middle East.<\/p>\n","protected":false},"author":40,"featured_media":20285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4014],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24368"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24368"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24368\/revisions"}],"predecessor-version":[{"id":24371,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24368\/revisions\/24371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/20285"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}