{"id":24252,"date":"2023-09-27T14:59:02","date_gmt":"2023-09-27T14:59:02","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24252"},"modified":"2023-09-27T14:59:02","modified_gmt":"2023-09-27T14:59:02","slug":"al-futtaim-ikea","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/09\/27\/al-futtaim-ikea\/","title":{"rendered":"Al-Futtaim IKEA slashes prices on over 30 per cent of products"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Swedish retailer IKEA, operated in the Middle East by conglomerate <a href=\"https:\/\/www.alfuttaim.com\/retail\/ikea\/\" target=\"_blank\" rel=\"noopener\">Al-Futtaim Group<\/a>, has dropped <a href=\"https:\/\/www.meretailnews.com\/2023\/02\/13\/al-futtaim-ikea-keeps-prices\/\">prices<\/a> on more than 30 per cent of its products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The reductions come amid the retailer&#8217;s efforts to attract more customers as inflation heats up.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These cuts apply to various categories available across the UAE, Oman and Qatar.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Managing director of Al-Futtaim IKEA UAE, Egypt, Qatar and Oman, Vinod Jayan, said: &#8220;Al-Futtaim IKEA has always been committed to enhancing lives at home. Given the prevailing economic circumstances, we remain firm in our mission and are intensifying our efforts to ensure that we contribute to creating a better everyday life for many people at affordable prices.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;To support our vision, we have dropped the prices of over 2500 products across the UAE, Qatar and Oman maintaining our commitment to affordability and quality. As a family-owned business, we recognise our significant role in ensuring that more people can access the products and services they require. We aim to offer a seamless IKEA experience, making our products available to customers at affordable prices.\u2019\u2019<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In February,\u00a0<\/span><span data-preserver-spaces=\"true\">Al-Futtaim IKEA<\/span><span data-preserver-spaces=\"true\">\u00a0teamed up with Swedish agency INGO to launch a print campaign to highlight its commitment to maintaining current prices in the face of inflation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">IKEA\u2019s Al-Futtaim general manager of marketing, communication, HF and retail design in the UAE, Qatar, Egypt and Oman, Carla Klumpenaar, said: \u201cAs a company, we understand the importance of affordability in today\u2019s economy.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al-Futtaim IKEA has dropped prices on over 30% of items to attract more customers amid inflation<\/p>\n","protected":false},"author":40,"featured_media":10308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4368,131],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24252"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24252"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24252\/revisions"}],"predecessor-version":[{"id":24253,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24252\/revisions\/24253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/10308"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}