The report sheds light on influence marketing by surveying marketing leaders across Europe, Africa, the Middle East, Asia Pacific and the Americas.<\/span><\/p>\nA staggering 92 per cent of senior marketing professionals surveyed employ B2B influencers for hyper-targeted marketing or personalised messaging constitutes an effective strategy for elevating brand consideration and customer acquisition.<\/p>\n
It serves to pinpoint the similarities and draw comparisons between how business influence operates in different cultures and regions around the world.<\/span><\/p>\nGlobal head of influence at Ogilvy, Rahul Titus, said: \u201cThe world of influencer marketing has evolved \u2013 and grown exponentially. Goldman Sachs estimates that the Creator Economy will reach $500 billion by 2027.<\/span><\/p>\n\u201cNow, with the continued evolution of eCommerce, entrepreneurs and businesses alike are capitalising on the power of Influencers to not only drive sales but to birth new businesses. Carefully selected Influencer partnerships now play an integral role in how businesses consume, verify and act on information. But not enough brands develop the deep, meaningful and complex relationships with Influencers their audience demands.\u201d<\/span><\/p>\nThe study revealed that while the use of influencers in consumer comms “more often demands trendsetters and tastemakers\u2019, the b2b sector \u2018requires credible expertise rooted in a proven experience that contributes to professional opinion”.<\/span><\/p>\nGeneral manager of marketing at Al-Futtaim Toyota and Lexus, UAE, said: \u201cOur responsibility as brands is to ensure that we leverage the right voices capable of impacting and delivering results as well as shaping the future of influence.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Middle East B2B influencer marketing is mirroring global trends, while showing its own characteristics, according to Ogilvy.<\/p>\n","protected":false},"author":40,"featured_media":22982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4955],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24246"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24246"}],"version-history":[{"count":6,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24246\/revisions"}],"predecessor-version":[{"id":24258,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24246\/revisions\/24258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22982"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}