{"id":24207,"date":"2023-09-22T13:29:44","date_gmt":"2023-09-22T13:29:44","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24207"},"modified":"2023-09-22T13:29:44","modified_gmt":"2023-09-22T13:29:44","slug":"apparel-group-marquee-brands","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/09\/22\/apparel-group-marquee-brands\/","title":{"rendered":"Apparel Group signs multi-brand agreement with Marquee Brands"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">UAE fashion and lifestyle company <a href=\"https:\/\/www.meretailnews.com\/2023\/08\/28\/apparel-group-womens-day\/\">Apparel Group<\/a> has entered into a multi-brand agreement with New York-headquartered\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/apparelglobal.com\/en\/news\/apparel-group-forms-groundbreaking-multi-brand-licensing-alliance-with-marquee-brands-llc-expanding-fashion-footprint-in-gcc-and-india\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Marquee Brands LLC<\/span><\/a> to target 1.5 billion consumers,\u00a0<span data-preserver-spaces=\"true\">the company announced on social media.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The agreement covers five of Marquee\u2019s brands\u2014BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart\u2014across the GCC region and India.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apparel Group said in a LinkedIn post: \u201cWe are elated to announce that Apparel Group has entered into a multi-brand licensing agreement with Marquee Brands LLC, covering five of Marquee\u2019s renowned brands \u2013 BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart \u2013 across the GCC and India regions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cThis strategic partnership underscores our commitment to expanding our retail footprint and providing our valued customers with exceptional shopping experiences that exceed expectations every day,\u201d added the company in its post.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Founded in 2014, Marquee Brands is a holding company that owns several brands in fashion and home cooking.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Owned by investor funds managed by Neuberger Berman, its portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Destination Maternity, Motherhood Maternity, Hatch, A Pea in a Pod, America\u2019s Test Kitchen and Bruno Magli.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">CEO of Apparel Group, Neeraj Teckchandani, said: \u201cOur partnership with Apparel Group is a key step forward in our strategic plan to expand the categories and geographies covered by our brands.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;In bringing these five brands to the GCC and India, we are expanding the market for our brands by almost 1.5 billion people,\u201d said Heath L. Golden, President of Marquee Brands. \u201cFurther, in teaming up with the partner of choice in the region for the world\u2019s most desirable brands, we are confident that local consumers will embrace our brands via Apparel Group\u2019s innovative, omnichannel, and quantitative retail approach.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cOur strategic partnership with Marquee Brands underscores our steadfast strategy to be the epicentre of global fashion in the GCC and India. As we join forces, we\u2019re not just expanding our retail footprint, but elevating the fashion landscape in the region, setting new benchmarks for what consumers can expect.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apparel Group, present in the GCC, India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt, has more than 2025 retail stores and 80 brands on all platforms.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UAE-based fashion retail conglomerate Apparel Group has signed a multi-brand agreement with US holding company\u00a0Marquee Brands, covering its brands\u2014BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart<\/p>\n","protected":false},"author":40,"featured_media":22696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4063,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24207"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24207"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24207\/revisions"}],"predecessor-version":[{"id":24209,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24207\/revisions\/24209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22696"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}