Mena beauty sales look solid<\/span><\/strong><\/h3>\nWhile last year Mena’s buying activity in the beauty industry saw minimal growth, the first half of 2023 witnessed a rapid catch-up.<\/span><\/p>\nThe number of beauty orders grew by 20 per cent, with five per cent more Mena shoppers showing willingness to splash out on cosmetics and self-care items.<\/span><\/p>\nNotably, the average order value for online beauty product sales in the region has slightly dropped, hovering around $92.\u00a0<\/span><\/p>\nThe UAE and Saudi Arabia claimed top spots on the list of countries with the highest-order values in the beauty industry.<\/span><\/p>\nWellspring of wellness trends<\/span><\/h3>\nThis year, the dominant keywords in online shopping for beauty products are \u201cbenefit\u201d and \u201csmart shopping\u201d. Therefore, Admitad calculates that coupon and cashback purchases rank high worldwide.\u00a0<\/span><\/p>\nHowever, the recommendations of influencers and content creators still create orders for beauty brands – their share in the total number of orders is also markedly high.<\/span><\/p>\nOn balance, Mena marketing trends in the beauty sector are mirroring global ones, albeit the role of affiliate stores in the country remains more prominent- this source of traffic in 2023 attracted several per cent more local purchases than the global average.\u00a0<\/span><\/p>\nTheir influence continues to grow, with orders through this channel having surged by more than 30 per cent YoY.<\/span><\/p>\nAnother unique feature of Mena shoppers is purchases based on recommendations in mobile apps, accounting for more than five per cent of local purchases. Their number doubled over the year, which confirms the rapidly growing mobile audience in the beauty industry.<\/span><\/p>\nWhen it comes to discounts, Mena residents increased their use of coupons by 15 per cent.<\/span><\/p>\nMobile frenzy\u00a0<\/span><\/strong><\/h3>\nMobile sales for the Mena beauty sector are still in their nascency, generating only around 25 per cent of all beauty and self-care purchases. All the same, the region is catching up with a global trend, which presents ample opportunities for local brands to compete for the growing mobile audience.<\/span><\/p>\nForecasts are bright<\/span><\/strong><\/h3>\nBoth global and Mena figures indicate that online sales in the beauty industry are poised for further growth.\u00a0<\/span><\/p>\nAccording to Admitad, 2023 may end up being more fruitful for Mena beauty brands than 2022. It is expected that the increase in their online sales for the entire year will hit 23 per cent.<\/span><\/p>\nMena companies should focus on the most effective traffic sources and those customer acquisition channels that show most promise or have the highest average order value, the Admitad experts advise.<\/span><\/p>\nThis will make them more attuned to trends and will reflect positively on order numbers alongside improving other crucial business indicators.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Mena online sales of beauty products have shot up by over 20%YoY in H1 2023, mirrowing the main trends of global beauty industry, according to Admitad<\/p>\n","protected":false},"author":40,"featured_media":22299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4489,4950,4321,3988],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24130"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24130"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24130\/revisions"}],"predecessor-version":[{"id":24143,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24130\/revisions\/24143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22299"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}