{"id":24093,"date":"2023-09-08T13:18:01","date_gmt":"2023-09-08T13:18:01","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=24093"},"modified":"2023-09-08T13:18:01","modified_gmt":"2023-09-08T13:18:01","slug":"dubais-mall-of-the-emirates","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/09\/08\/dubais-mall-of-the-emirates\/","title":{"rendered":"Dubai\u2019s Mall of the Emirates reveals logo change\u00a0"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">Mall of the Emirates<\/span><span data-preserver-spaces=\"true\">,<\/span><span data-preserver-spaces=\"true\"> operated by <\/span><span data-preserver-spaces=\"true\">Majid Al Futtaim,<\/span><span data-preserver-spaces=\"true\">\u00a0has changed and taken on a new brand identity, 10 years after its\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.majidalfuttaim.com\/en\/media-centre\/press-releases\/detail\/2013\/12\/majid-al-futtaim-unveils-new-brand-strategy-to\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">previous rebranding<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With this move, the mall seeks to enhance the <a href=\"https:\/\/www.meretailnews.com\/2023\/06\/20\/mall-of-the-emirates\/\">mall\u2019s<\/a> appeal to visitors, senior director of marketing and communications at Majid Al Futtaim, Michelle Walsh, told\u00a0<\/span><em><span data-preserver-spaces=\"true\">Arabian Business.<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">The \u201crebranding revolves around extensive research that our consumers feel we offer a personalised experience that can only be found at Mall of the Emirates due to the unique array of outstanding retail options, shopping rewards, convenience accessibility and digital services that transform the idea of a shopping mall into a personalised space of unfettered possibilities and unlimited discovery&#8221;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As part of the rebranding, \u201cwe are pleased to reveal a sophisticated creative identity along with an elevated version of the iconic logo of Mall of the Emirates,&#8221; said Ms Walsh.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The new logo is plain red, without the snowflake, shopping cart, escalator, penguin and skiing graphics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Established in 2005, the mall houses more than 630 retail brands, spanning 233,467 square metres.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cThis brand refresh stems from our belief that shopping is just the beginning with Mall of the Emirates \u2013 at the heart of this campaign is our unique individual-centric approach to our customers that further reinforces the timeless appeal of this destination,\u201d said Mr Walsh.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Mall of the Emirates has revealed a new logo and brand identity to enhance its appeal to customers<\/p>\n","protected":false},"author":40,"featured_media":17786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[1507,3976],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24093"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=24093"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24093\/revisions"}],"predecessor-version":[{"id":24095,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/24093\/revisions\/24095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17786"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=24093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=24093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=24093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}