{"id":23952,"date":"2023-08-23T15:25:20","date_gmt":"2023-08-23T15:25:20","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23952"},"modified":"2023-08-23T15:25:20","modified_gmt":"2023-08-23T15:25:20","slug":"continuum-and-drim","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/08\/23\/continuum-and-drim\/","title":{"rendered":"DRIM and Continuum Media team up to serve Mena brands"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Influencer marketing platform <a href=\"https:\/\/drim.one\/influencers\" target=\"_blank\" rel=\"noopener\">DRIM<\/a> has partnered with Continuum, a media representative firm in the Middle East.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This partnership seeks to provide the services of DRIM\u2019s performance-based platform, powered by machine learning and deep analytics, to serve brands and businesses across the Mena region.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the region, it has partnered with <a href=\"https:\/\/www.meretailnews.com\/2023\/07\/28\/retail-marketing-group-valley-enters-uae-with-investment-in-craftsman\/\">e-retailers<\/a> such as Noon and has projects in the pipeline with Namshi and NowNow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">DRIM&#8217;s most deals include collaborations with brands such as AliExpress and Amazon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Commercial director of Continuum Media, Nayeem Siddiqui, said: \u201cOur partnership with DRIM, allows us to strengthen our performance-led offerings thereby helping brands drive more guaranteed revenue by purely working on a performance basis through influencers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWith one of our biggest projects working with NOON,\u00a0<\/span><span data-preserver-spaces=\"true\">we have several other projects like Namshi and NowNow in the pipeline. DRIM is set to cement its presence in the Middle East and make a difference in the influencer marketing space with its unique model where brands only pay for the results they get.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The influencer marketing platform provides performance marketing campaigns on a pay-per-action model. It also specialises in the management of influencer marketing campaigns, while allowing brands to measure the impact of their influencer marketing initiatives and return on investment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Head of Asia at Drim<\/span><em><span data-preserver-spaces=\"true\">,\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">Yulia Aslamova, said: \u201cWe are delighted about our partnership with Continuum Media to serve the Mena region. We look forward to making our influencer marketing campaigns for Mena a success by ensuring our winning formula is tailored to suit the culture and tastes of the audience in this region.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Drim plans to target D2C brands in the region in various segments including FMCG, fashion, beauty and e-commerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing platform DRIM has joined hands with Continuum Media to support the growth of Mena-based brands<\/p>\n","protected":false},"author":40,"featured_media":22223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4321],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23952"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23952"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23952\/revisions"}],"predecessor-version":[{"id":23954,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23952\/revisions\/23954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22223"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}