{"id":23950,"date":"2023-08-23T14:57:51","date_gmt":"2023-08-23T14:57:51","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23950"},"modified":"2023-08-23T14:57:51","modified_gmt":"2023-08-23T14:57:51","slug":"valu-rebrands","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/08\/23\/valu-rebrands\/","title":{"rendered":"Valu announces rebranding\u00a0"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Egypt-based BNPL fintech platform <a href=\"https:\/\/www.meretailnews.com\/2023\/07\/28\/valu-and-elsewedy-university-of-technology-partner-to-offer-affordable-tuition-financing\/\">Valu<\/a> has announced a strategic rebranding, broadening its financial solutions and services offerings.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The rebranding marks a crucial point in the <a href=\"https:\/\/www.valu.com.eg\/home\" target=\"_blank\" rel=\"noopener\">company\u2019s<\/a> transformation strategy as it strives to expand its reach.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Under the new brand identity, Valu has revamped its logo, application and overall visual identity to represent the company in a more modern and dynamic way.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">CEO of Valu, Walid Hassouna, said: \u201cOne of the key drivers behind our strategic rebranding is our unwavering focus on client centricity. We developed our offerings to provide clients with everything they need through one platform.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;Our expanded suite of fully digitalised products and services will empower individuals and businesses and foster financial inclusion. Valu today is no longer a consumer finance company; we now offer an instant cash redemption programme, savings solutions, investment products, a B2B services platform, and more. As such, it was about time for Valu to undergo a brand restructuring to reflect the breadth and depth of its brand portfolio as well as its current position as a universal financial technology powerhouse.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;The rebranding further encompasses an intensified effort to build strategic partnerships and collaborations with industry leaders, global brands, and market innovators to accelerate the development and deployment of ground-breaking solutions that will shape the future of the fintech industry.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The new brand identity strives to represent the fintech&#8217;s core values of responsibility, innovation, prioritising people and agility.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The company&#8217;s partners include conglomerates, such as Majd Al Futtaim and Talaat Moustafa Group, as well as start-ups including Sympl.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mena BNPL lifestyle-enabling fintech platform Valu has launched a rebranding, broadening its financial solutions and services offerings to  expand its digital reach<\/p>\n","protected":false},"author":40,"featured_media":18262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[3973,4321,4107],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23950"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23950"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23950\/revisions"}],"predecessor-version":[{"id":23951,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23950\/revisions\/23951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18262"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}