{"id":23947,"date":"2023-08-23T14:38:06","date_gmt":"2023-08-23T14:38:06","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23947"},"modified":"2023-08-23T14:38:06","modified_gmt":"2023-08-23T14:38:06","slug":"redseer-mena-consumers","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/08\/23\/redseer-mena-consumers\/","title":{"rendered":"Mena consumer engagement platforms to hit $6 billion by 2030, RedSeer reveals"},"content":{"rendered":"
Popular platforms such as WhatsApp and conversational AI are poised to account for the biggest surge in the consumer engagement market, predicted to garner as much as one-third of the market share.<\/span><\/p>\n \u201cIn a rapidly evolving business landscape, the focus is shifting from mere short-term profits to long-term and sustainable customer relationships. WhatsApp and conversational AI are at the forefront of this transformative growth, with messaging now taking up a bulk of online time spent by Mena consumers,\u201d the study said.<\/span><\/p>\n The market surge is in turn driving transformative cloud-based solutions such as \u2018Communications Platform as a Service\u2019 (CPaaS) and \u2018Contact Center as a Service (CCaaS) to the forefront for revolutionising businesses on how to connect and engage with their customers.<\/span><\/p>\n \u201cCPaaS and CCaaS platforms are redefining how companies connect and engage with their customers, and help them to adapt to the ever-evolving consumer landscape, providing customisable and full-stack solutions to meet cross-industry needs,\u201d the study said.<\/span><\/p>\n
\nConsumer engagement platforms are evolving into the new icons for brand marketing across the Mena region, with their market size projected to peak at $6 billion by 2030 from an estimated $1.5 billion currently, according to RedSeer research<\/a>.<\/span><\/p>\n