{"id":23834,"date":"2023-08-09T14:44:33","date_gmt":"2023-08-09T14:44:33","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23834"},"modified":"2023-08-09T14:45:50","modified_gmt":"2023-08-09T14:45:50","slug":"lazurd-at-tfwa-cannes","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/08\/09\/lazurd-at-tfwa-cannes\/","title":{"rendered":"L\u2019azurde to showcase its collection at TFWA Cannes"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nSaudi Arabia&#8217;s luxury jewellery house <a href=\"https:\/\/lazurde.com\/eg_en\/\" target=\"_blank\" rel=\"noopener\">L\u2019azurde<\/a> will showcase its 18ct gold and diamond jewellery lines at the upcoming TFWA World Exhibition in Cannes on October 1-5.<\/p>\n<p>The brand has a vertically integrated operation in the Middle East, which includes a strong direct-to-consumer business, e-commerce and domestic store networks in Saudi Arabia and Egypt. The brand is currently looking to expand in Asia and Europe, with travel retail as a key channel for growth.<\/p>\n<p>L\u2019azurde&#8217;s newly appointed head of global travel retail, Martine Larroque, said: \u201cI have seen an excellent response to the brand\u2019s expansion plans in travel retail so far.<\/p>\n<p>&#8220;The company has many years of vertically integrated product design, retail expertise and supply chain management under its belt. Travel retail is very much next on the agenda for growth. L\u2019azurde\u2019s latest collections have something for everyone \u2013 from airport retail to inflight and cruise retail.\u201d<\/p>\n<p>The brand has witnessed double-digit sales growth in the last year, following its investments in e-commerce and its transition to offering more contemporary <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/15\/cara-jewellers\/\">jewellery<\/a> lines, according to the company.<\/p>\n<p>Its contemporary line is called Miss L\u2019.L\u2019azurde has a strong D2C business in the Middle East with domestic boutiques in Saudi Arabia and Egypt.<\/p>\n<p>L\u2019azurde recently exhibited at the TFWA Asia Pacific show in Singapore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Luxury jewellery brand L\u2019azurde will showcase its new collection at the TFWA World Exhibition in Cannes <\/p>\n","protected":false},"author":40,"featured_media":18111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2683],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23834"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23834"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23834\/revisions"}],"predecessor-version":[{"id":23838,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23834\/revisions\/23838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18111"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}