{"id":23832,"date":"2023-08-09T14:26:52","date_gmt":"2023-08-09T14:26:52","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23832"},"modified":"2023-08-09T14:26:52","modified_gmt":"2023-08-09T14:26:52","slug":"shona-joy-enters-middle-east","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/08\/09\/shona-joy-enters-middle-east\/","title":{"rendered":"Shona Joy enters Middle East"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Australian fashion house <a href=\"https:\/\/shonajoy.com\/\" target=\"_blank\" rel=\"noopener\">Shona Joy<\/a> has opened a physical retail space inside the Dubai Mall in the UAE.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This launch marks the brand\u2019s first physical expansion in over a decade.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The <a href=\"https:\/\/www.meretailnews.com\/2023\/02\/21\/middle-east-fashion-market-to-grow-exponentially-bof-report-reveals\/\">luxury retail<\/a> space is run in partnership with global department store retailer Bloomingdales and takes inspiration from its latest Villeggiare collection.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">COO of Shona Joy, Danielle Millar, said: \u201cOur greatest passion has always come from seeing our collections come to life and the stories that we can tell through our designs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWe are so proud to be able to welcome our Dubai customers into our world and to be able to share our vision.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0Bloomingdales has been a long-standing partner and supporter of the brand, said Mr Millar said, noting that its Middle Eastern consumer base is growing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The space houses its ready-to-wear collections and its eventwear collection La Lune.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWe have a strong connection to our customers in Dubai &#8211; with the location offering the perfect backdrop for our eternal Summer mentality, this space felt like a perfect fit. We are focused on our relationship with our customers, with a strong direct-to-consumer business through our digital flagship. We have always taken an organic approach to growth, choosing to keep our retail footprint small by partnering with select premium retailers across the globe, including Bloomingdales.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian fashion label Shona Joy has expanded to the Middle East with an opening of a boutique at the Dubai Mall <\/p>\n","protected":false},"author":40,"featured_media":21584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4484,1],"tags":[1507,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23832"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23832"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23832\/revisions"}],"predecessor-version":[{"id":23833,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23832\/revisions\/23833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/21584"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}