{"id":23574,"date":"2023-07-14T14:22:17","date_gmt":"2023-07-14T14:22:17","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23574"},"modified":"2023-07-14T14:22:17","modified_gmt":"2023-07-14T14:22:17","slug":"mystery-shoppers-dubai-chambers","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/07\/14\/mystery-shoppers-dubai-chambers\/","title":{"rendered":"Dubai Chambers launches mystery shoppers scheme to investigate customer service"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.dubaichambers.com\/en\/home\/\" target=\"_blank\" rel=\"noopener\">Dubai Chambers<\/a> will evaluate the quality of UAE businesses&#8217; <a href=\"https:\/\/www.meretailnews.com\/2023\/06\/06\/servicenow-uae-consumers\/\">customer service<\/a> through its mystery shopper reports via Service Excellence Programme (SEP).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The initiative reflects the chambers\u2019 role in supporting Dubai\u2019s drive to achieve excellence in customer service and ensure the implementation of global best practices within the emirate\u2019s business community.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chairman of Dubai Chambers, Abdul Aziz Abdulla Al Ghurair, said: \u201cThe Service Excellence Programme represents a quantum leap in our efforts to foster excellence in customer service within the private sector and develop standards that align with Dubai&#8217;s vision for the future of business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;The mystery shopper visits aim to drive a culture of continuous improvement and empower companies to excel in serving their customers, ultimately enhancing their brand reputations and ability to retain customers. In today\u2019s business landscape, world-class customer service is a key pillar of success and a prerequisite for companies looking to boost their competitiveness in the market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cOur programme is a unique initiative that combines personal mystery shopper visits to the branches and headquarters of private sector companies with virtual evaluations of online services. We are pleased to be among the first entities to adopt this innovative approach, which will support in evaluating customer service capabilities and further enhance the reputation of Dubai\u2019s dynamic business community.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A mystery shopper is a person who poses as a real customer whilst assessing customer service levels provided by a company or organisation.<\/span><\/p>\n<p>The programme is targeted at diverse sectors including shopping malls, entertainment and hospitality, specialty retailers, health and wellbeing, hypermarkets, fashion retailers, and digital services.<\/p>\n<p><span data-preserver-spaces=\"true\">The evaluation process includes a brand performance service category and a branch performance service category.\u00a0<\/span><\/p>\n<p>Companies applying to participate are evaluated according to range of criteria developed in line with global best practices. Areas assessed include the appearance of each branch, the level of comfort extended to customers and employees, health and safety policies and procedures, and the standard of service delivered by employees.<\/p>\n<p>Other criteria examined include the availability of different types of payment transactions, services catering to people of determination, customer happiness levels, and \u2018going the extra mile\u2019 including maintaining digital presence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Service Excellence Programme by Dubai Chambers will evaluate the quality of UAE businesses&#8217; customer service through mystery shopper reports <\/p>\n","protected":false},"author":40,"featured_media":17336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1507,4755],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23574"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23574"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23574\/revisions"}],"predecessor-version":[{"id":23575,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23574\/revisions\/23575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17336"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}