{"id":23371,"date":"2023-06-23T13:53:46","date_gmt":"2023-06-23T13:53:46","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23371"},"modified":"2023-06-23T13:53:46","modified_gmt":"2023-06-23T13:53:46","slug":"the-giving-movemen-dubai","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/06\/23\/the-giving-movemen-dubai\/","title":{"rendered":"The Giving Movement to open five stores in Dubai"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">UAE-based eco-friendly fashion start-up <a href=\"https:\/\/thegivingmovement.com\/?tw_source=google&amp;tw_adid=&amp;tw_campaign=20275800601&amp;gclid=CjwKCAjwhdWkBhBZEiwA1ibLmOo8jmFXkBdW9lTH_qGWJ9ZSh3QKCQ6o0tMKoK_l8viJu-9gOD4d0RoCOeEQAvD_BwE\" target=\"_blank\" rel=\"noopener\">The Giving Movement<\/a> is planning to open five locations across Dubai.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a first step, the brand will soon relocate from its current spot at Mall of the Emirates to a pop-up within THAT Concept store. The relocation will allow the brand to showcase its collections in a more spacious location.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This will be followed by a pop-up in The Courtyard, City Walk, launching this month and running until the end of the year.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The locations of the additional stores have yet to be revealed, but a new flagship store is scheduled to launch by the end of next year.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Founded in 2020 by Dominic Nowell-Barnes, the homegrown brand selling athleisurewear brand began exclusively in e-commerce.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The <a href=\"https:\/\/www.meretailnews.com\/2022\/09\/29\/linkedin-top-uae-startups-postpay-tabby-and-the-giving-movement-make-top-10\/\">brand<\/a> sells loungewear for women and children, a satin line, sleepwear, mesh and metallics, and ready-to-wear collections.\u00a0<\/span><\/p>\n<p>In September last year, The Giving Movement made LinkedIn\u2019s list of\u00a0top 10\u00a0UAE-based start-ups in 2022.<\/p>\n<p><span data-preserver-spaces=\"true\">In March 2022, the label raised a $15 million Series A round, led by Knuru Capital along with other investors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The start-up used the funds to develop a new category focused on baby products as well as expand its geographical presence across the GCC countries.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to\u00a0<\/span><em><span data-preserver-spaces=\"true\">Kohan Textile Journal<\/span><\/em><span data-preserver-spaces=\"true\">, the shopping habits of consumers in the Mena region are shifting. While sustainable fashion still accounts for a fraction of the\u00a0<\/span><span data-preserver-spaces=\"true\">$55 billion fashion market in the Middle East and North Africa<\/span><span data-preserver-spaces=\"true\">, an increasing number of consumers are citing sustainability as a key factor in their purchasing decisions.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In 2021, PwC\u2019s Global Consumer Insights Survey found that seven out of 10 Middle Eastern shoppers said they engaged in sustainable behaviours, with respondents from the region consistently outscoring global survey participants.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UAE fashion label The Giving Movement is set to open five locations across Dubai and relocate from its current spot at Mall of the Emirates<\/p>\n","protected":false},"author":40,"featured_media":17789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4484],"tags":[1507,4895,4028],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23371"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23371"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23371\/revisions"}],"predecessor-version":[{"id":23372,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23371\/revisions\/23372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17789"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}