Gen Z<\/a> respondents across the three countries were aware of peer-to-peer transfer apps, with awareness reaching 92 per cent in Egypt driven by the early availability of the national Instant Payment Network. The majority across the UAE, Saudi Arabia and Egypt said they conducted such transfers via an app or another method at least once.<\/span><\/p>\nResearch also revealed high awareness of in-app payments. However, those surveyed suggested retailers should consider using discounts to steer more purchases toward mobile apps to incentivise this payment method. Super apps were particularly favoured by UAE respondents for their convenience.<\/span><\/p>\nPersonalisation takes precedence<\/span><\/strong><\/h3>\nThe majority of Gen Z respondents said that they pay more attention to personalisation than privacy. This is in contrast to previous generations who had much more reservations about sharing their data, according to the white paper.<\/span><\/p>\nOne Gen Z respondent said: \u201cI am aware cookies track down the websites I visit and target advertisement towards me as per my taste and choice. [But] I get relevant content on what would interest me, making my online experience more personalised.\u201d<\/span><\/p>\nOn the other hand, millennials who participated in the survey had more qualms about data sharing. For instance, one millennial said: \u201cI am very careful and reluctant in sharing my data, I feel unsafe and prefer to only click on websites I know. Even on known websites, I do not share my information.\u201d<\/span><\/p>\nKey strategies for retailers<\/b><\/h3>\n
To woo reach Gen Z consumers, retailers should be aware not only of their behaviours but also of underlying motivations.<\/span><\/p>\nGen Z were born into the world of digital natives unlike the digital immigrants who preceded them which meant early exposure to global issues. To gain interest from this generation, businesses should be more attuned to their values and develop a suitable corporate social responsibility strategy.<\/span><\/p>\nAmazon also noted that Gen Z is also one of the most entrepreneurial generations, especially in the Middle East. This implies a strong desire for financial independence. Thus, retailers should offer more loyalty programmes and reward schemes to grab the attention of the financially savvy generation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Gen Z consumers in the GCC care more abut personalisation than and pick digital payment methods, according to Amazon Payment Services<\/p>\n","protected":false},"author":40,"featured_media":20324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[64,4890,4889,2245],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23355"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23355"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23355\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23355\/revisions\/23358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/20324"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}