{"id":23196,"date":"2023-06-05T14:57:13","date_gmt":"2023-06-05T14:57:13","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23196"},"modified":"2023-06-05T14:57:31","modified_gmt":"2023-06-05T14:57:31","slug":"al-futtaim-group-launches-enhanced-blue-rewards-app","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/06\/05\/al-futtaim-group-launches-enhanced-blue-rewards-app\/","title":{"rendered":"Al-Futtaim Group launches enhanced Blue Rewards app"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">UAE-based conglomerate <a href=\"https:\/\/www.alfuttaim.com\/\" target=\"_blank\" rel=\"noopener\">Al-Futtaim Group<\/a> has launched the reimagined Blue Rewards app.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The app is part of the company&#8217;s larger initiative to leverage technology to enhance customer loyalty and drive business growth.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Blue Rewards App is a customer engagement lifestyle platform designed to create a personalised experience for users across the UAE, Qatar, Egypt, Oman, Bahrain, Singapore, Malaysia, Saudi Arabia and Kuwait.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chief technology officer at <a href=\"https:\/\/www.meretailnews.com\/2022\/11\/11\/tap-payments-and-al-futtaim-group-sign-gcc-payments-pact-2\/\">Al-Futtaim<\/a> Group, Himanshu Shrivastava, said: \u201cWe are thrilled to introduce the new and improved Blue Rewards App, which is an evolution towards creating a more engaging lifestyle platform for our customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;Our aim is to ensure our customers feel valued and excited through an ecosystem that offers rewards, personalized experiences, and numerous privileges.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Blue Rewards app&#8217;s features include points, cashback, offers and discounts, and <em>blue wallet<\/em>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWith the Blue Rewards App, we are not only giving users the rewards and privileges they deserve, but we are also creating a platform for continuous innovation based on user feedback and evolving industry trends,&#8221; added Mr Shrivastava.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;It\u2019s a win-win scenario where our customers enjoy a personalised and immersive experience, and Al-Futtaim strengthens its relationship with its customer base.&#8221;\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Established in the 1930s as a trading business, Al-Futtaim Group operates as a privately held regional business headquartered in Dubai.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The group holds the franchise rights to operate Ikea stores in UAE, Qatar, Egypt and Oman.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UAE&#8217;s conglomerate Al-Futtaim Group has launched the Blue Rewards app to enhance customer loyalty and boost business growth<\/p>\n","protected":false},"author":40,"featured_media":23197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4368,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23196"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23196"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23196\/revisions"}],"predecessor-version":[{"id":23199,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23196\/revisions\/23199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/23197"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}