{"id":23100,"date":"2023-05-26T13:21:43","date_gmt":"2023-05-26T13:21:43","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=23100"},"modified":"2023-06-02T12:28:25","modified_gmt":"2023-06-02T12:28:25","slug":"brands-for-less-group","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/05\/26\/brands-for-less-group\/","title":{"rendered":"Brands For Less Group plans sale of minority stake to investors"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">The owners of UAE-based off-price retailer <a href=\"https:\/\/www.meretailnews.com\/2023\/04\/14\/our-business-has-undoubtedly-benefited-from-the-digital-revolution-says-brands-for-less-ceo-toufic-kreidieh\/\">Brands For Less Group<\/a> are considering selling a minority stake in the business to investors, Reuters reports.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The expected deal is expected to attract the attention of private equity investors and sovereign wealth funds as the business can potentially outperform in a recessionary environment as consumers are increasingly adopting money-saving habits.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Group is working with <a href=\"https:\/\/www.denovoca.com\/\" target=\"_blank\" rel=\"noopener\">deNovo Corporate Advisors<\/a>, according to two sources, a Dubai-based boutique led by ex-Morgan Stanley Banker May Nasrallah.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Founded by Lebanese entrepreneurs Toufic Kreidieh and Yasser Beydoun, Brands For Less opened its first store in Beirut in 1996.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Four years later, the Group entered the UAE, establishing its headquarters in Dubai.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The retailer operates several lines including Brands for Less, which consists of retail fashion stores, alongside Toys For Less, Homes For Less and Luxury For Less.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Brands for Less Group also has an online retail presence and operates 85 stores in six countries.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> UAE retailer Brands For Less Group are considering selling a minority stake in the business to investors<\/p>\n","protected":false},"author":40,"featured_media":17412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4858,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23100"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=23100"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23100\/revisions"}],"predecessor-version":[{"id":23169,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/23100\/revisions\/23169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17412"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=23100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=23100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=23100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}